Building a logo that works everywhere
BookZone Club runs reading and leadership programs for children in schools. I stepped in as their embedded brand and design partner and built their full system, logo,stationery,merchandise,out-of-home ads,and ongoing social content as one connected identity,so every touchpoint feels like it comes from the same organization.
Taking it into stationery
Business cards, staff ID cards, and letterhead needed to feel like the same brand as the backpacks, professional enough for a school meeting, still warm enough for a kids' organization.
Designing merchandise kids actually want
Fun, practical school bags and lunch boxes designed for kids to enjoy and use every day.
Taking the brand outdoors
"Positioning your child for the Future" became the anchor line for out-of-home, tested across a bus shelter billboard and a framed hallway poster, in both purple and red variants.
Keeping social consistent, year-round
Registration flyers, Easter, International Women's Day, and Christmas/New Year, every seasonal post still reads as BookZone first, holiday second.
- Registration flyer built to convert parents directly
- Seasonal posts (Easter, Women's Day, New Year) tied back to reading and family
- Same purpe and gold palette and logo lockup, every time
